![\"\"](\"http:\/\/www.hktt.org\/wp-content\/uploads\/2018\/03\/4.jpg\")
<\/p>\n<\/p>\n
\u3000\u3000\u7ebd\u7ea6\u65f6\u88c5\u5468\u521a\u521a\u843d\u4e0b\u5e37\u5e55\uff0c\u53c2\u89c2\u8005\u7684\u8111\u4e2d\u8fd8\u8426\u7ed5\u7740\u6570\u767e\u540d\u8bbe\u8ba1\u5e08\u5728\u65f6\u88c5\u5468\u4e0a\u5c55\u793a\u7684\u5404\u79cd\u521b\u610f\u548c\u60f3\u6cd5\u3002\u540c\u65f6\uff0c\u96f6\u552e\u5546\u548c\u54c1\u724c\u8425\u9500\u4eba\u5458\u66f4\u662f\u5f00\u8db3\u9a6c\u529b\uff0c\u7aed\u5c3d\u6240\u80fd\u6839\u636e\u6d88\u8d39\u8005\u559c\u597d\uff0c\u63d0\u4f9b\u4ed6\u4eec\u60f3\u8981\u7684\uff0c\u5e76\u4e14\u662f\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u5feb\u3002<\/p>\n
\u57282018\u5168\u7f8e\u96f6\u552e\u8054\u5408\u4f1a\u5927\u79c0\u4e0a\uff0cTommy Hilfiger\u8c08\u53ca\u4ed6\u7684\u54c1\u724c\u5982\u4f55\u901a\u8fc7\u79d1\u6280\uff0c\u4fdd\u6301\u81ea\u8eab\u8d70\u5728\u4e86\u65f6\u5c1a\u524d\u5217\u3002\u201c\u6211\u4eec\u5229\u7528AI(\u4eba\u5de5\u667a\u80fd)\u201dHilfiger\u8bf4\uff0c\u201c\u6211\u4eec\u662f\u7b2c\u4e00\u5bb6\u4e0eFacebook\u5408\u4f5c\u7684\u670d\u88c5\u54c1\u724c\uff0c\u800c\u4e14\u6211\u4eec\u771f\u7684\u76f8\u4fe1\u201cSnap:Shop\u201d(\u4e00\u6b3e\u80fd\u8ba9\u6d88\u8d39\u8005\u4f9d\u636e\u6a21\u7279\u8d70\u79c0\u670d\u88c5\u5373\u65f6\u4e0b\u5355\u8d2d\u4e70\u7684app)\u3002\u51e0\u5e74\u524d\u5f00\u59cb\uff0c\u6211\u4eec\u51b3\u5b9a\u5c06\u5148\u8fdb\u79d1\u6280\u878d\u5408\u5230\u54c1\u724c\u8bbe\u8ba1\u8425\u9500\u7b49\u4e00\u4f17\u4e8b\u7269\u4e2d\u3002\u201d<\/p>\n
Hilfiger\u7684\u4e00\u9879\u6700\u65b0\u8fdb\u5c55\u662f\u5b8c\u5168\u6ca1\u6709\u4efb\u4f55\u670d\u88c5\u7684\u6570\u5b57\u9648\u5217\u5ba4\uff0c\u4f46\u4e70\u624b\u4eec\u53ef\u89c2\u770b\u5927\u5c4f\u5e55\uff0c\u4ed6\u4eec\u4e5f\u53ef\u4ee5\u76f4\u63a5\u5728\u5bb6\u91cc\u70b9\u51fb\u89c2\u770b\u3002\u7531\u6b64\uff0c\u4ed6\u4eec\u6311\u9009\u670d\u88c5\uff0c\u978b\u5c65\u548c\u914d\u4ef6\uff0c\u5e76\u628a\u5b83\u4eec\u653e\u5728\u4e0d\u540c\u7684\u5e97\u94fa\uff0c\u5e76\u8003\u8651\u4ed6\u4eec\u7684\u94fa\u8d27\u8ba1\u5212\uff0c\u201c\u57fa\u672c\u4e0a\u5c31\u662f\u5728\u7535\u8111\u4e0a\u70b9\u51fb\u51e0\u4e0b\uff0c\u6574\u5b63\u5e97\u94fa\u670d\u88c5\u642d\u914d\u7acb\u4f53\u5448\u73b0\u51fa\u6765\u4e86\uff0c\u201dHilfiger\u8bf4\uff0c\u201c\u5728\u4e91\u7aef\u5b58\u50a8\u8bb8\u591a\u4fe1\u606f\uff0c\u53ea\u8981\u70b9\u51fb\u4e00\u4e0b\u5c31\u7acb\u5373\u53ef\u4ee5\u8c03\u51fa\u3002\u201d<\/p>\n
\u867d\u7136\u8bbe\u8ba1\u5e08\u4eec\u53ef\u80fd\u5e0c\u671b\u4ec5\u51ed\u4ed6\u4eec\u7684\u8bbe\u8ba1\u5c31\u80fd\u9500\u552e\u4ea7\u54c1\uff0c\u7136\u800c\uff0c\u5b9e\u4f53\u5e97\u548c\u54c1\u724c\u5546\u5df2\u7ecf\u610f\u8bc6\u5230\u8981\u5728\u7ebf\u4e0a\u7ebf\u4e0b\u5b9e\u73b0\u4e00\u5b9a\u9500\u552e\u91cf\uff0c\u7528\u8f83\u9ad8\u6c34\u5e73\u7684\u6280\u672f\u6b66\u88c5\u81ea\u5df1\u662f\u5fc5\u987b\u7684\u3002\u6839\u636e\u7f8e\u56fd\u68c9\u82b1\u516c\u53f8\u751f\u6d3b\u65b9\u5f0f\u8c03\u67e5(Lifestyle MonitorTM Survey)\uff0c\u76ee\u524d\uff0c\u8d85\u8fc7\u534a\u6570\u7684\u6d88\u8d39\u8005(54%)\u8bf4\u4ed6\u4eec\u559c\u6b22\u6216\u70ed\u7231\u8d2d\u4e70\u670d\u88c5\u300270%\u7684\u8d2d\u7269\u662f\u6709\u8ba1\u5212\u7684\uff0c\u6d88\u8d39\u8005\u5e73\u5747\u6bcf\u5e74\u5728\u5b9e\u4f53\u5e97\u5185\u8d2d\u4e70\u670d\u88c519.2\u6b21\uff0c\u7f51\u8d2d8.4\u6b21\u3002\u751f\u6d3b\u65b9\u5f0f\u8c03\u51fa\u6570\u636e\u663e\u793a\uff0c43%\u7684\u6d88\u8d39\u8005\u5bf9\u670d\u88c5\u54c1\u724c\u548c\u96f6\u552e\u5546\u5728\u7f51\u4e0a\u6216\u5b9e\u4f53\u5e97\u4f7f\u7528\u865a\u62df\u73b0\u5b9e\u6765\u63d0\u9ad8\u4ed6\u4eec\u7684\u8d2d\u7269\u4f53\u9a8c\u8868\u793a\u611f\u5174\u8da3\u3002\u8fd9\u4e00\u6bd4\u4f8b\u5728\u5e74\u8f7b\u6d88\u8d39\u8005\u4e2d\u66f4\u9ad8\u3002<\/p>\n
\u867d\u7136\u8d2d\u4e70\u670d\u88c5\u548c\u670d\u88c5\u642d\u914d\u7684\u7075\u611f\u968f\u5904\u53ef\u89c1\uff0c\u7136\u800c\uff0c\u6839\u636e\u751f\u6d3b\u65b9\u5f0f\u8c03\u67e5\u7684\u7814\u7a76\uff0c\u5927\u591a\u6570\u6d88\u8d39\u8005(63%)\u8868\u793a\uff0c\u4ed6\u4eec\u7684\u670d\u88c5\u642d\u914d\u7406\u5ff5\u7684\u4e3b\u8981\u6765\u6e90\u662f\u4ed6\u4eec\u5df2\u7ecf\u62e5\u6709\u7684\u670d\u88c5\u548c\u4ed6\u4eec\u559c\u6b22\u7684\u98ce\u683c\u3002\u53e6\u5916\uff0c\u6d88\u8d39\u8005\u670d\u88c5\u642d\u914d\u7075\u611f\u6765\u6e90\u6700\u591a\u6765\u81ea\u4e8e\u5e73\u4ef7\u5546\u5e97\uff0c\u4f8b\u5982\u6c83\u5c14\u739b\u548cTarget(24%)\uff0c\u5176\u6b21\u662f\u8fde\u9501\u5e97\uff0c\u4f8b\u5982JC Penney\u548cKohl(22%)\uff0c\u7136\u540e\u662f\u767e\u8d27\u5546\u5e97\uff0c\u4f8b\u5982Macy\u2019s and Dillard\u2019s(15%)\u3002\u8fd9\u7ed9\u5546\u5e97\u7559\u4e0b\u4e86\u5f88\u5927\u7684\u7a7a\u95f4\u53bb\u5f04\u6e05\u695a\u6d88\u8d39\u8005\u5230\u5e95\u559c\u6b22\u4ec0\u4e48\uff0c\u4ee5\u53ca\u4ed6\u4eec\u559c\u6b22\u5982\u4f55\u8d2d\u7269\u3002<\/p>\n
\u4ea7\u54c1\u7814\u53d1\u54a8\u8be2\u673a\u6784Optimyze\u7684\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98Nancy Johnson\u8c08\u5230\uff0c\u591a\u79cd\u591a\u6837\u7684\u6280\u672f\u5bf9\u5f53\u4eca\u7684\u65f6\u88c5\u4e1a\u4fdd\u6301\u7ade\u4e89\u529b\u662f\u81f3\u5173\u91cd\u8981\u7684\u3002\u201c\u65e0\u8bba\u662f\u901a\u8fc7\u8425\u9500\uff0c\u6216\u5b9e\u4f53\u5e97\uff0c\u6216\u6765\u81ea\u9500\u552e\u70b9\u7684\u4fe1\u606f\uff0c\u6240\u6709\u8fd9\u4e9b\u4e1c\u897f\u90fd\u8ba9\u4f01\u4e1a\u5229\u7528\u5927\u6570\u636e\u6253\u9020\u81ea\u5df1\u7684\u7ade\u4e89\u4f18\u52bf\uff0c\u201dJohnson\u5728\u7ebd\u7ea6\u65f6\u88c5\u5468\u671f\u95f4\u4e3e\u884c\u7684\u4e00\u4e2a\u5c0f\u7ec4\u8ba8\u8bba\u4f1a\u4e0a\u63d0\u5230\u3002<\/p>\n
\u4ea7\u54c1\u7ba1\u7406\u54a8\u8be2\u516c\u53f8Angora\u96c6\u56e2\u7684\u521b\u59cb\u4ebaNesli Danisman\u4e5f\u5728\u5c0f\u7ec4\u8ba8\u8bba\u4f1a\u4e0a\u8c08\u53ca\uff0c\u65b0\u7684RFID(\u5c04\u9891\u8bc6\u522b\u6280\u672f)\uff0c\u8be5\u9879\u6280\u672f\u53ef\u8ffd\u8e2a\u8863\u67b6\u4ece\u8d27\u67b6\u5230\u7ed3\u5e10\u7684\u8fc7\u7a0b\uff0c\u4ece\u800c\u8ffd\u8e2a\u6d88\u8d39\u8005\u8d2d\u4e70\u7684\u4ea7\u54c1\uff0c\u8ba9\u5b9e\u4f53\u5e97\u5728\u5c06\u6765\uff0c\u4e3a\u6bcf\u4e00\u4e2a\u987e\u5ba2\u91cf\u8eab\u6253\u9020\u7279\u5b9a\u8425\u9500\u6a21\u5f0f\u3002<\/p>\n
\u4e07\u4e8b\u8fbe\u65d7\u4e0b\u5e94\u7528\u9884\u6d4b\u6280\u672f\u516c\u53f8\u7684\u9996\u5e2d\u6267\u884c\u5b98Anthony Bruce\u8bf4\uff0c\u4ed6\u7684\u516c\u53f8\u5e2e\u52a9\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u5728\u5168\u9762\u94fa\u5f00\u5546\u54c1\u4e4b\u524d\uff0c\u5c0f\u89c4\u6a21\u5730\u6d4b\u8bd5\u548c\u4e86\u89e3\u65b0\u4ea7\u54c1\u7684\u9500\u552e\u53cd\u9988\u3002<\/p>\n
\u201c\u5728\u65b0\u7684\u9648\u8bbe\u6216\u63a8\u51fa\u65b0\u4ea7\u54c1\u6216\u53d8\u66f4\u5e97\u94fa\u8425\u4e1a\u65f6\u95f4\u4e4b\u524d\uff0c\u6211\u4eec\u7684\u4e1a\u52a1\u662f\u5e2e\u52a9\u5ba2\u6237\u5148\u505a\u6d4b\u8bd5\u3002\u201dBruce\u5728\u5168\u7f8e\u96f6\u552e\u8054\u5408\u4f1a\u5927\u79c0\u4e0a\u89e3\u91ca\u5230\u3002\u8fd9\u5305\u62ec\u4e0e\u6d88\u8d39\u8005\u66f4\u6709\u9488\u5bf9\u6027\u7684\u6c9f\u901a\u3002\u4ed6\u89e3\u91ca\u4e86\u5982\u4f55\u8bc1\u660e\u4ece\u6d4b\u8bd5\u5f97\u51fa\u7684\u6570\u636e\u662f\u53ef\u4fe1\u7684\u3002\u201c\u4f8b\u5982\uff0c\u6211\u4eec\u6709\u4e00\u4e2a\u5ba2\u6237\u53d1\u51fa\u4e86200\u4e07\u4efd\u5e02\u573a\u8425\u9500\u8baf\u606f\uff0c\u4f46\u6709100\u4e07\u4e2a\u7248\u672c\uff0c\u201d\u4ed6\u89e3\u91ca\u8bf4\u3002\u201c\u8fd9\u610f\u5473\u7740\uff0c\u6211\u4eec\u77e5\u9053\u4f60\u559c\u6b22\u8fd9\u4e2a\u54c1\u724c\uff0c\u2018\u6216\u8005\u2019\u4f60\u5bf9\u8fd9\u4e2a\u7c7b\u522b\u6bd4\u90a3\u4e2a\u7c7b\u522b\u66f4\u611f\u5174\u8da3\u3002\u5728\u6d4b\u8bd5\u4e2d\uff0c\u4ed6\u4eec\u505a\u4e86\u4ed6\u4eec\u901a\u5e38\u505a\u7684\u4e00\u822c\u6027\u8425\u9500\uff0c\u5e76\u5c06\u5176\u4e0e\u8fc7\u53bb\u901a\u8fc7\u57fa\u4e8e\u6d88\u8d39\u8005\u8d2d\u4e70\u8bb0\u5f55\u8fdb\u884c\u7684\u5bf9\u8bdd\uff0c\u505a\u4e86\u5bf9\u6bd4\u3002\u6beb\u4e0d\u5947\u602a\uff0c\u4ed6\u4eec\u7684\u9500\u552e\u4e1a\u7ee9\u6bd4\u4ee5\u524d\u9ad8\u51fa70%\u3002\u5728\u5b9a\u4ef7\u548c\u8425\u9500\u65b9\u9762\uff0c\u5219\u6709\u66f4\u591a\u7684\u8fdb\u5c55\uff0c\u8fd9\u8bf4\u660e\u5148\u8fdb\u884c\u5c0f\u89c4\u6a21\u6d4b\u8bd5\u662f\u6709\u9053\u7406\u7684\u3002\u201d<\/p>\n
\u9664\u4e86\u6570\u636e\u4e4b\u5916\uff0cOptimyze\u7684Johnson\u8bf4\u9053\uff0c\u5176\u4ed6\u5e94\u7528\u7a0b\u5e8f\u4e5f\u6709\u52a9\u4e8e\u8ba9\u6d88\u8d39\u8005\u4f53\u9a8c\u4e0a\u4e00\u4e2a\u65b0\u7684\u53f0\u9636\u3002\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u4eec\u5f00\u59cb\u4f7f\u7528\u589e\u5f3a\u73b0\u5b9e\u6280\u672f(AR)\uff0c\u6bd4\u5982AR\u955c\u50cf\uff0c\u8ba9\u4f60\u8d70\u8fdb\u4e00\u4e2a\u66f4\u8863\u95f4\uff0c\u770b\u5230\u81ea\u5df1\u6362\u4e0a\u4e0d\u540c\u670d\u88c5\u7684\u6548\u679c\u3002\u4e3a\u6b64\uff0c\u53ef\u6301\u7eed\u7684\u65f6\u5c1a\u54a8\u8be2\u516c\u53f8futuremade\u7684\u7ba1\u7406\u5408\u4f19\u4ebaTabea Soriano Hughes\u63d0\u53ca\uff0cZara\u5728\u4f26\u6566\u65b0\u843d\u6210\u7684\u6d41\u52a8\u5546\u5e97\u5e94\u7528\u4e86\u6700\u65b0\u6280\u672f\u3002<\/p>\n
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Danisman\u8fd8\u6307\u51fa\uff0c\u54c1\u724c\u5546\u7684\u76ee\u6807\u662f\u53d8\u5f97\u66f4\u52a0\u4e2a\u6027\u5316\uff0c\u670d\u88c5\u5c3a\u7801\u4e5f\u6709\u81ea\u5df1\u7684\u5b66\u95ee\u3002\u201cLVMH\u8d2d\u4e70\u4e86\u53ef\u53d8\u5f62\u9759\u6001\u6a21\u7279\uff0c\u5b83\u53ef\u4ee5\u9002\u7528\u4e8e\u591a\u4e2a\u4e0d\u540c\u5c3a\u7801\uff0c\u4ece\u800c\u66f4\u597d\u5730\u6839\u636e\u670d\u88c5\u5c3a\u5bf8\u505a\u5c55\u793a\uff0c\u201d\u5979\u8bf4\u3002\u201c\u770b\u5230\u8fd9\u79cd\u53d8\u5316\u662f\u975e\u5e38\u4ee4\u4eba\u5174\u594b\u7684\u3002\u201d<\/p>\n
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