{"id":2203,"date":"2018-02-02T09:20:23","date_gmt":"2018-02-02T01:20:23","guid":{"rendered":"http:\/\/www.hktt.org\/?p=2203"},"modified":"2018-02-02T09:20:23","modified_gmt":"2018-02-02T01:20:23","slug":"2018%e5%b9%b4%e7%be%8e%e5%9b%bd%e6%9c%8d%e8%a3%85%e6%b6%88%e8%b4%b9%e8%b6%8b%e5%8a%bf%e9%a2%84%e6%b5%8b%e6%8a%a5%e5%91%8a","status":"publish","type":"post","link":"http:\/\/www.hktt.org\/?p=2203","title":{"rendered":"2018\u5e74\u7f8e\u56fd\u670d\u88c5\u6d88\u8d39\u8d8b\u52bf\u9884\u6d4b\u62a5\u544a"},"content":{"rendered":"<p><center><img loading=\"lazy\" class=\"alignnone size-full wp-image-2204\" src=\"http:\/\/www.hktt.org\/wp-content\/uploads\/2018\/02\/47.jpg\" alt=\"\" width=\"750\" height=\"386\" srcset=\"http:\/\/www.hktt.org\/wp-content\/uploads\/2018\/02\/47.jpg 750w, http:\/\/www.hktt.org\/wp-content\/uploads\/2018\/02\/47-300x154.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/center>\u3000\u3000\u4e09\u5206\u8fd0\u8425\uff0c\u4e03\u5206\u4ea7\u54c1\uff0c2018\u5e74\u8de8\u5883\u6218\u5f79\u5982\u4f55\u9760\u9009\u54c1\u7a81\u51fa\u91cd\u56f4?<\/p>\n<p>\u867d\u7136\u76ee\u524d\u4e9a\u9a6c\u900a\u5c1a\u672a\u4fd8\u83b7\u9ad8\u7ea7\u65f6\u5c1a\u54c1\u724c\u7684\u82b3\u5fc3\uff0c\u7136\u800c\u636eCPC Strategy\u63d0\u4f9b\u7684\u4e00\u9879\u8c03\u67e5\u7ed3\u679c\u663e\u793a\uff0c\u4e9a\u9a6c\u900a\u5728\u51e0\u4e2a\u5173\u952e\u7684\u670d\u88c5\u9886\u57df\u4e2d\u83b7\u5f97\u4e86\u6210\u529f\u3002<\/p>\n<p>\u636eCowen&amp;co.\u9884\u6d4b\uff0c\u4e9a\u9a6c\u900a\u5c06\u57282018\u5e74\u9500\u552e\u51fa\u4ef7\u503c280\u4ebf\u7f8e\u5143\u7684\u670d\u88c5\u3002\u5176\u4ed6\u9884\u6d4b\u8ba4\u4e3a\uff0c\u52302020\u5e74\uff0c\u4e9a\u9a6c\u900a\u7684\u670d\u88c5\u9500\u552e\u989d\u5c06\u8fbe\u5230850\u4ebf\u7f8e\u5143\u3002<\/p>\n<p>CPC Strategy\u7684\u8fd9\u9879\u8c03\u67e5\u5c06\u901a\u8fc7\u6570\u636e\uff0c\u63a2\u7d22\u4e9a\u9a6c\u900a\u5728\u670d\u88c5\u65b9\u9762\u7684\u4f18\u52bf\uff0c\u4ee5\u53ca\u5b9e\u4f53\u5e97\u5728\u54ea\u4e9b\u65b9\u9762\u4ecd\u5360\u636e\u4e0a\u98ce?\u96f6\u552e\u5546\u548c\u54c1\u724c\u5546\u80fd\u5982\u4f55\u4e0e\u4e9a\u9a6c\u900a\u8fdb\u884c\u7ade\u4e89?<\/p>\n<p><center><img loading=\"lazy\" src=\"http:\/\/pic.cifnews.com\/upload\/201802\/02\/201802020903230904.jpg\" alt=\"2018\u5e74\u7f8e\u56fd\u670d\u88c5\u6d88\u8d39\u8d8b\u52bf\u9884\u6d4b\u62a5\u544a\" width=\"399\" height=\"700\" \/><\/center>\u3000\u3000\u4e9a\u9a6c\u900a\u5728\u7535\u5546\u670d\u88c5\u9886\u57df\u7684\u8868\u73b0\u8d8a\u6765\u8d8a\u597d\u4e86<\/p>\n<p>CPC Strategy\u7684\u62a5\u544a\u8c03\u67e5\u4e86\u53d7\u8bbf\u8005\u5728\u8fc7\u53bb\u516d\u4e2a\u6708\u91cc\u6700\u7ecf\u5e38\u8d2d\u4e70\u8863\u670d\u7684\u9014\u5f84\u3002\u4ee4\u4eba\u60ca\u8bb6\u7684\u662f\uff0c\u4e9a\u9a6c\u900a\u7f51\u7ad9\u4f4d\u5217\u7b2c\u4e00\uff1a\u670952.1%\u7684\u6d88\u8d39\u8005\u58f0\u79f0\u5728\u8fc7\u53bb\u7684\u516d\u4e2a\u6708\u91cc\u4ece\u4e9a\u9a6c\u900a\u4e0a\u8d2d\u4e70\u4e86\u670d\u88c5;\u5176\u6b21\u670946.7%\u7684\u6d88\u8d39\u8005\u503e\u5411\u4e8e\u5728\u96f6\u552e\u5546\u6216\u54c1\u724c\u7f51\u7ad9\u4e0a\u8d2d\u4e70\u3002<\/p>\n<p>\u5728\u6240\u6709\u53d7\u8bbf\u8005\u4e2d\uff0c53%\u7684\u5973\u6027\u8868\u793a\u5979\u4eec\u66f4\u6709\u53ef\u80fd\u76f4\u63a5\u4ece\u4e00\u5bb6\u96f6\u552e\u5546\u7684\u7f51\u7ad9\u8d2d\u4e70\u8863\u670d\uff0c\u800c56%\u7684\u7537\u6027\u66f4\u6709\u53ef\u80fd\u4ece\u4e9a\u9a6c\u900a\u7f51\u7ad9\u8d2d\u4e70\u8863\u670d\u3002<\/p>\n<p><center><img loading=\"lazy\" src=\"http:\/\/pic.cifnews.com\/upload\/201802\/02\/201802020903506842.jpg\" alt=\"2018\u5e74\u7f8e\u56fd\u670d\u88c5\u6d88\u8d39\u8d8b\u52bf\u9884\u6d4b\u62a5\u544a\" width=\"645\" height=\"274\" \/><\/center>\u3000\u3000\u663e\u7136\uff0c\u4e9a\u9a6c\u900a\u5bf9\u670d\u88c5\u9886\u57df\u7684\u6295\u8d44\u6b63\u5728\u53d6\u5f97\u56de\u62a5\uff0c\u8fd9\u5e94\u8be5\u4f1a\u8ba9\u8bb8\u591a\u670d\u88c5\u54c1\u724c\u548c\u96f6\u552e\u5546\u90fd\u611f\u5230\u4e0d\u5b89\u3002<\/p>\n<p>\u4e9a\u9a6c\u900a\u8d2d\u7269\u8005\u770b\u91cd\u7684\u662f\u4ef7\u683c\u3001\u8fd0\u8f93\u548c\u4fbf\u5229\u6027\u3002\u5bf9\u4e00\u4e9b\u4eba\u6765\u8bf4\uff0c\u901a\u8fc7Prime\u8d2d\u4e70\u670d\u88c5\u4e3a\u4ed6\u4eec\u589e\u52a0\u4e86\u53e6\u4e00\u5c42\u4fe1\u5fc3\u3002<\/p>\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u96f6\u552e\u5546\u7684\u7f51\u7ad9\u4ecd\u7136\u662f\u670d\u88c5\u8d2d\u7269\u7684\u76ee\u7684\u5730\u3002\u7136\u800c\uff0c\u96f6\u552e\u5546\u5e94\u8be5\u4fdd\u6301\u8b66\u60d5\uff0c\u7ee7\u7eed\u5173\u6ce8\u4ed6\u4eec\u7684\u53d7\u4f17\uff0c\u4e13\u6ce8\u4e8e\u521b\u9020\u987e\u5ba2\u5728\u5176\u4ed6\u5730\u65b9\u65e0\u6cd5\u5f97\u5230\u7684\u65b0\u4ef7\u503c\u3002<\/p>\n<p>PC\u7aef\u4ecd\u7136\u662f\u4e3b\u6d41\uff0c\u4f46\u8d8a\u6765\u8d8a\u591a\u7684\u5e74\u8f7b\u6d88\u8d39\u8005\u5f00\u59cb\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u8d2d\u4e70\u8863\u670d\u3002<\/p>\n<p>71%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u66f4\u559c\u6b22\u5728\u53f0\u5f0f\u7535\u8111\u6216\u7b14\u8bb0\u672c\u7535\u8111\u4e0a\u8d2d\u7269\uff0c\u800c25.6%\u7684\u53d7\u8bbf\u8005\u66f4\u559c\u6b22\u901a\u8fc7\u624b\u673a(18.1%)\u6216\u5e73\u677f\u7535\u8111(7.5%)\u3002<\/p>\n<p><center><img loading=\"lazy\" src=\"http:\/\/pic.cifnews.com\/upload\/201802\/02\/201802020904144039.jpg\" alt=\"2018\u5e74\u7f8e\u56fd\u670d\u88c5\u6d88\u8d39\u8d8b\u52bf\u9884\u6d4b\u62a5\u544a\" width=\"558\" height=\"272\" \/><\/center>\u3000\u3000\u201c\u5728\u4e9a\u9a6c\u900a\u8d2d\u7269\u65f6\u4f60\u6700\u7ecf\u5e38\u4f7f\u7528\u4ec0\u4e48\u8bbe\u5907?\u201d<\/p>\n<p><center><img loading=\"lazy\" src=\"http:\/\/pic.cifnews.com\/upload\/201802\/02\/201802020904319000.jpg\" alt=\"2018\u5e74\u7f8e\u56fd\u670d\u88c5\u6d88\u8d39\u8d8b\u52bf\u9884\u6d4b\u62a5\u544a\" width=\"480\" height=\"279\" \/><\/center>\u3000\u3000\u5728\u53d7\u8bbf\u8005\u7684\u6240\u6709\u5e74\u9f84\u6bb5\u4e2d\uff0c18-24\u5c81\u7684\u4eba\u6700\u6709\u53ef\u80fd\u4f1a\u7528\u624b\u673a\u8d2d\u4e70\u8863\u670d(40%)\u3002<\/p>\n<p><center><img loading=\"lazy\" src=\"http:\/\/pic.cifnews.com\/upload\/201802\/02\/201802020904436159.jpg\" alt=\"2018\u5e74\u7f8e\u56fd\u670d\u88c5\u6d88\u8d39\u8d8b\u52bf\u9884\u6d4b\u62a5\u544a\" width=\"558\" height=\"230\" \/><\/center>\u3000\u3000\u5e76\u4e0d\u662f\u6240\u6709\u79fb\u52a8\u7f51\u7ad9\u7684\u4f53\u9a8c\u90fd\u80fd\u6bd4\u5f97\u4e0aPC\u7aef<\/p>\n<p>\u8bb8\u591a\u54c1\u724c\u548c\u96f6\u552e\u5546\u7684\u79fb\u52a8\u7aef\u4f53\u9a8c\u4e0ePC\u7aef\u8d2d\u7269\u4f53\u9a8c\u76f8\u6bd4\u8fd8\u662f\u76f8\u5bf9\u8f83\u5f31\u3002<\/p>\n<p><center><img loading=\"lazy\" src=\"http:\/\/pic.cifnews.com\/upload\/201802\/02\/201802020905013659.jpg\" alt=\"2018\u5e74\u7f8e\u56fd\u670d\u88c5\u6d88\u8d39\u8d8b\u52bf\u9884\u6d4b\u62a5\u544a\" width=\"291\" height=\"515\" \/><\/center>\u3000\u3000\u663e\u7136\uff0c\u670d\u88c5\u96f6\u552e\u5546\u9700\u8981\u786e\u4fdd\u79fb\u52a8\u7aef\u7684\u4f53\u9a8c\u4e0ePC\u7aef\u4f53\u9a8c\u76f8\u5339\u914d\uff0c\u5426\u5219\uff0c\u4ed6\u4eec\u5c31\u6709\u53ef\u80fd\u5728\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u5931\u53bb\u987e\u5ba2\u3002<\/p>\n<p>\u79fb\u52a8\u8bbe\u5907\u4e0a\u66f4\u9002\u5408\u968f\u610f\u6027\u6d4f\u89c8<\/p>\n<p>\u4f60\u662f\u5426\u6ce8\u610f\u5230\u79fb\u52a8\u8bbe\u5907\u7528\u6237\u6b63\u5728\u4e0d\u65ad\u589e\u957f\uff0c\u4f46\u4f60\u7684\u8f6c\u5316\u7387\u5374\u505c\u6ede\u4e0d\u524d?<\/p>\n<p>\u8fd9\u53ef\u80fd\u53ea\u662f\u56e0\u4e3a\u6d88\u8d39\u8005\u66f4\u613f\u610f\u4f7f\u7528\u4ed6\u4eec\u7684\u624b\u673a\u8fdb\u884c\u5546\u54c1\u6d4f\u89c8\uff0c\u800c\u5f53\u4ed6\u4eec\u771f\u7684\u51c6\u5907\u597d\u8d2d\u7269\u65f6\uff0c\u4ed6\u4eec\u5c31\u4f1a\u4f7f\u7528PC\u7aef\u8d2d\u4e70\u3002<\/p>\n<p><center><img loading=\"lazy\" src=\"http:\/\/pic.cifnews.com\/upload\/201802\/02\/201802020905199879.jpg\" alt=\"2018\u5e74\u7f8e\u56fd\u670d\u88c5\u6d88\u8d39\u8d8b\u52bf\u9884\u6d4b\u62a5\u544a\" width=\"343\" height=\"608\" \/><\/center>\u3000\u3000\u8d2d\u7269\u8005\u4f1a\u4f7f\u7528\u591a\u79cd\u8bbe\u5907\u6765\u6d4f\u89c8\u548c\u8d2d\u4e70\u670d\u88c5<\/p>\n<p>\u4ece\u8bbe\u5907\u65b9\u9762\uff0c\u8d2d\u7269\u8005\u4eec\u7684\u8d2d\u4e70\u8def\u5f84\u5f88\u5c11\u662f\u201c\u7ebf\u6027\u201d\u7684\u3002\u6bd4\u5982\u4ed6\u4eec\u4f1a\u5728\u624b\u673a\u4e0a\u6d4f\u89c8\u5e76\u5728PC\u7aef\u8d2d\u4e70\u3002<\/p>\n<p>\u6839\u636e\u8425\u9500\u79d1\u6280\u516c\u53f8Criteo\u7684 2016\u5e74\u65f6\u5c1a\u62a5\u544a\u663e\u793a\uff1a<\/p>\n<p><center><img loading=\"lazy\" src=\"http:\/\/pic.cifnews.com\/upload\/201802\/02\/201802020905414450.jpg\" alt=\"2018\u5e74\u7f8e\u56fd\u670d\u88c5\u6d88\u8d39\u8d8b\u52bf\u9884\u6d4b\u62a5\u544a\" width=\"558\" height=\"303\" \/><\/center>\u3000\u3000\u7f8e\u56fd\u670d\u88c5\u7535\u5546\u6d88\u8d39\u8005\u7528\u4e8e\u8d2d\u4e70\u670d\u88c5\u7684\u8bbe\u5907(2016\u5e747\u6708)<\/p>\n<p><center><img loading=\"lazy\" src=\"http:\/\/pic.cifnews.com\/upload\/201802\/02\/201802020905583464.jpg\" alt=\"2018\u5e74\u7f8e\u56fd\u670d\u88c5\u6d88\u8d39\u8d8b\u52bf\u9884\u6d4b\u62a5\u544a\" width=\"558\" height=\"320\" \/><\/center>\u3000\u3000\u867d\u7136\u79fb\u52a8\u8bbe\u5907\u53ef\u80fd\u8fd8\u4e0d\u662f\u5f53\u524d\u6700\u4e3b\u6d41\u7684\u670d\u88c5\u8d2d\u4e70\u8bbe\u5907\uff0c\u4f46\u5b83\u5df2\u7ecf\u5728\u8d2d\u4e70\u8005\u7684\u65c5\u7a0b\u4e2d\u8d77\u4e86\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u800c\u4e14\u5b83\u53ea\u4f1a\u968f\u7740\u79d1\u6280\u7684\u66f4\u65b0\u53d8\u5f97\u66f4\u52a0\u53d7\u6b22\u8fce\uff0c\u8fd9\u5176\u4e2d\u4e5f\u5305\u62ecAPP\u8d2d\u7269\u3002<\/p>\n<p>\u6839\u636eComScore\u76842017\u5e74\u7f8e\u56fd\u79fb\u52a8APP\u62a5\u544a\u663e\u793a\uff0c35%\u7684\u5343\u79a7\u4e00\u4ee3\u8ba4\u4e3a\u4e9a\u9a6c\u900a\u7684APP\u662f\u201c\u5fc5\u4e0d\u53ef\u5c11\u7684\u201d\u3002<\/p>\n<p><center><img loading=\"lazy\" src=\"http:\/\/pic.cifnews.com\/upload\/201802\/02\/201802020906149616.jpg\" alt=\"2018\u5e74\u7f8e\u56fd\u670d\u88c5\u6d88\u8d39\u8d8b\u52bf\u9884\u6d4b\u62a5\u544a\" width=\"666\" height=\"319\" \/><\/center>\u3000\u3000\u5b89\u5168\u7684\u7ed3\u8d26\u6d41\u7a0b\u3001\u987e\u5ba2\u8bc4\u8bba\u548c\u4ea7\u54c1\u8fc7\u6ee4\u5668\u7b49\uff0c\u662f\u670d\u88c5\u8d2d\u7269\u8005\u6700\u770b\u91cd\u7684\u56e0\u7d20<\/p>\n<p>35%\u7684\u7ebf\u4e0a\u670d\u88c5\u8d2d\u7269\u8005\u58f0\u79f0\uff0c\u76f8\u6bd4\u8d77\u9ad8\u5206\u8fa8\u7387\u7684\u56fe\u7247\uff0c\u4ed6\u4eec\u66f4\u52a0\u91cd\u89c6\u7ed3\u8d26\u65f6\u7684\u5b89\u5168\u6027\u3002\u968f\u7740\u8fd1\u671f\u5b89\u5168\u6f0f\u6d1e\u4e8b\u4ef6\u9891\u53d1\uff0c\u7528\u6237\u5bf9URL\u680f\u4e2d\u662f\u5426\u6709\u201c\u7eff\u8272\u9501\u201d\u6807\u5fd7\u7684\u610f\u8bc6\u589e\u5f3a\u4e86\u3002<\/p>\n<p>\u5bf9\u4e8e\u6709\u4fe1\u8a89\u7684\u54c1\u724c\u6216\u96f6\u552e\u5546\u6765\u8bf4\uff0c\u5b89\u5168\u7684\u4ed8\u6b3e\u6d41\u7a0b\u5df2\u7ecf\u6210\u4e3a\u4e86\u4e00\u4e2a\u6807\u914d\u3002\u56e0\u6b64\uff0c\u73b0\u5728\u6211\u4eec\u6765\u5173\u6ce8\u5176\u4f59\u6700\u91cd\u8981\u7684\u4e24\u4e2a\u65b9\u9762\uff1a\u4ea7\u54c1\u8fc7\u6ee4\u5668\u548c\u5ba2\u6237\u8bc4\u8bba\u3002<\/p>\n<p><center><img loading=\"lazy\" src=\"http:\/\/pic.cifnews.com\/upload\/201802\/02\/201802020906355642.jpg\" alt=\"2018\u5e74\u7f8e\u56fd\u670d\u88c5\u6d88\u8d39\u8d8b\u52bf\u9884\u6d4b\u62a5\u544a\" width=\"601\" height=\"245\" \/><\/center>\u3000\u300020.6%\u7684\u670d\u88c5\u8d2d\u7269\u8005\u8ba4\u4e3a\uff0c\u8fc7\u6ee4\u5c3a\u5bf8\u3001\u4ef7\u683c\u7684\u529f\u80fd\u5f88\u91cd\u8981\u3002\u8fc7\u6ee4\u662f\u8bb8\u591a\u670d\u88c5\u7f51\u7ad9\u7684\u57fa\u672c\u529f\u80fd\uff0c\u4f46\u5b83\u9700\u8981\u5728\u79fb\u52a8\u7aef\u548cPC\u7aef\u4e4b\u95f4\u5b9e\u73b0\u826f\u597d\u7684\u8fd0\u4f5c\u3002<\/p>\n<p><center><img loading=\"lazy\" src=\"http:\/\/pic.cifnews.com\/upload\/201802\/02\/201802020906468698.jpg\" alt=\"2018\u5e74\u7f8e\u56fd\u670d\u88c5\u6d88\u8d39\u8d8b\u52bf\u9884\u6d4b\u62a5\u544a\" width=\"558\" height=\"618\" \/><\/center>\u3000\u3000\u201c\u5546\u54c1\u8fc7\u6ee4\u529f\u80fd\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u80fd\u8ba9\u8d2d\u7269\u8fc7\u7a0b\u53d8\u5f97\u66f4\u5bb9\u6613\uff0c\u7279\u522b\u662f\u5bf9\u4e8e\u62e5\u6709\u6570\u5343\u4e2a\u4ea7\u54c1\u7684\u96f6\u552e\u5546\u800c\u8a00\u3002\u201d<\/p>\n<p>\u987e\u5ba2\u8bc4\u8bba\u7684\u91cd\u8981\u6027<\/p>\n<p>\u7d27\u8ddf\u5728\u7b5b\u9009\u529f\u80fd\u4e4b\u540e\uff0c\u670918.6%\u7684\u53d7\u8bbf\u8005\u8868\u793a\u987e\u5ba2\u8bc4\u8bba\u4f1a\u662f\u4ed6\u4eec\u6700\u5173\u6ce8\u7684\u3002\u6d88\u8d39\u8005\u53ef\u80fd\u4f1a\u72b9\u8c6b\u662f\u5426\u8981\u5728\u7f51\u4e0a\u8d2d\u4e70\u670d\u88c5\uff0c\u56e0\u4e3a\u4ed6\u4eec\u4e0d\u786e\u5b9a\u8be5\u4ea7\u54c1\u7a76\u7adf\u662f\u5426\u4f1a\u9001\u5230\u4ed6\u4eec\u624b\u4e2d\u3001\u662f\u5426\u4f1a\u8ddf\u7a7f\u5728\u6a21\u7279\u8eab\u4e0a\u4e00\u6837\u5408\u8eab\u3002\u8fd9\u65f6\uff0c\u4ea7\u54c1\u8bc4\u4ef7\u5c31\u80fd\u6d3e\u4e0a\u7528\u573a\u4e86\uff0c\u8bb8\u591a\u54c1\u724c\u90fd\u5728\u5c06\u81ea\u5df1\u7684\u4ea7\u54c1\u8bc4\u8bba\u540c\u6b65\u5230\u591a\u4e2a\u7535\u5546\u7f51\u7ad9\u4e0a\uff0c\u4ee5\u4e0e\u4e9a\u9a6c\u900a\u5c55\u5f00\u7ade\u4e89\u3002<\/p>\n<p>\u8bc4\u8bba\u662f\u4e9a\u9a6c\u900a\u64c5\u957f\u7684\u9886\u57df\u3002\u987e\u5ba2\u4e00\u822c\u4f1a\u4fe1\u4efb\u90a3\u4e9bverified(\u7ecf\u9a8c\u8bc1\u7684)\u8d2d\u4e70\u8005\u5bf9\u4ea7\u54c1\u53d1\u8868\u7684\u770b\u6cd5\u3002<\/p>\n<p>\u54c1\u724c\u548c\u96f6\u552e\u5546\u53ef\u4ee5\u9009\u62e9\u5c06\u201c\u7528\u6237\u751f\u6210\u5185\u5bb9\u201d\u878d\u5165\u5230\u4ed6\u4eec\u7684\u4fe1\u606f\u4f20\u9012\u548c\u6574\u4f53\u7ad9\u70b9\u4f53\u9a8c\u5f53\u4e2d\uff0c\u4ece\u800c\u5c06\u8bc4\u8bba\u63d0\u5347\u5230\u4e0b\u4e00\u4e2a\u5c42\u6b21\u3002<\/p>\n<p>\u8d2d\u7269\u8005\u4e3a\u4ec0\u4e48\u5728\u4e9a\u9a6c\u900a\u4e0a\u4e70\u8863\u670d?<\/p>\n<p>\u5728\u4e9a\u9a6c\u900a\u4e0a\u8d2d\u4e70\u670d\u88c5\u7684\u4eba\u5f53\u4e2d\uff0c\u670930.8%\u7684\u4eba\u662f\u56e0\u4e3a\u4e9a\u9a6c\u900a\u7684\u5feb\u901f\u514d\u8d39\u9001\u8d27\uff0c\u800c24.7%\u7684\u4eba\u8868\u793a\u662f\u201c\u4f4e\u4ef7\u201d\u3002<\/p>\n<p>\u201c\u5982\u679c\u4f60\u5728\u8fc7\u53bb\u76846\u4e2a\u6708\u91cc\u5728\u4e9a\u9a6c\u900a\u4e0a\u4e70\u4e86\u8863\u670d\uff0c\u4e0b\u9762\u54ea\u4e2a\u539f\u56e0\u6700\u80fd\u8bf4\u660e\u4f60\u7684\u7406\u7531?\u201d<\/p>\n<p><center><img loading=\"lazy\" src=\"http:\/\/pic.cifnews.com\/upload\/201802\/02\/201802020907357517.jpg\" alt=\"2018\u5e74\u7f8e\u56fd\u670d\u88c5\u6d88\u8d39\u8d8b\u52bf\u9884\u6d4b\u62a5\u544a\" width=\"625\" height=\"259\" \/><\/center>\u3000\u3000\u4e9a\u9a6c\u900a\u7684\u670d\u88c5\u4e0d\u4ee5\u8d28\u91cf\u8457\u79f0(\u76ee\u524d\u8fd8\u4e0d\u662f)<\/p>\n<p>\u5728\u4e9a\u9a6c\u900a\u4e0a\u8d2d\u4e70\u8863\u670d\u7684\u4eba\uff0c\u4f1a\u56e0\u4e3a\u514d\u8d39\u5feb\u901f\u9001\u8d27\u3001\u4f4e\u4ef7\u548c\u65b9\u4fbf\u7b49\u539f\u56e0\u5728\u8be5\u7f51\u7ad9\u4e0a\u8d2d\u4e70\u3002\u7136\u800c\uff0c\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5f88\u5c11\u6709\u62a5\u9053\u4f1a\u8bf4\u201c\u9ad8\u54c1\u8d28\u201d\u662f\u4ed6\u4eec\u51b3\u5b9a\u5728\u4e9a\u9a6c\u900a\u4e0a\u8d2d\u4e70\u670d\u88c5\u7684\u4e00\u4e2a\u56e0\u7d20\u3002<\/p>\n<p>\u8fd9\u79cd\u60c5\u51b5\u53ef\u80fd\u4f1a\u6539\u53d8\u3002\u4f46\u5c31\u76ee\u524d\u800c\u8a00\uff0c\u5bf9\u4e8e\u96f6\u552e\u5546\u6765\u8bf4\u6700\u5927\u7684\u542f\u793a\u662f\uff1a\u5982\u679c\u4f60\u65e0\u6cd5\u5728\u514d\u8d39\u8fd0\u8f93\u6216\u4f4e\u4ef7\u65b9\u9762\u4e0e\u4e9a\u9a6c\u900a\u7ade\u4e89\uff0c\u90a3\u4e48\u4f60\u5c31\u9700\u8981\u62e5\u6709\u4e00\u4e2a\u975e\u5e38\u72ec\u7279\u7684\u54c1\u724c\u6216\u9ad8\u54c1\u8d28\u7684\u4ea7\u54c1(\u6700\u597d\u8fd8\u62e5\u6709\u4e00\u6279\u5fe0\u5b9e\u7684\u7c89\u4e1d)\u3002\u5f53\u7136\u4e5f\u4e0d\u8981\u5fd8\u4e86\u4fbf\u5229\u6027\u3002<\/p>\n<p>\u5982\u679c\u67d0\u4e2a\u54c1\u724c\u7684\u8d2d\u7269\u4f53\u9a8c\u6bd4\u4e9a\u9a6c\u900a\u66f4\u65b9\u4fbf\uff0c\u5c31\u5f88\u6709\u53ef\u80fd\u5438\u5f15\u6d88\u8d39\u8005\u5230\u5b83\u7684\u7f51\u7ad9\u8d2d\u7269\u3002<\/p>\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u4e00\u5bb6\u5973\u88c5\u521d\u521b\u516c\u53f8\u2014\u2014Brass\uff0c\u5b83\u901a\u8fc7\u5411\u987e\u5ba2\u63d0\u4f9b\u514d\u8d39\u7684\u670d\u88c5\u4fee\u6539\u670d\u52a1\uff0c\u5c06\u4fbf\u5229\u6027\u63d0\u5347\u5230\u4e86\u4e00\u4e2a\u65b0\u5c42\u6b21\u3002\u8fd9\u662f\u4e9a\u9a6c\u900a\u7b49\u96f6\u552e\u4e1a\u5de8\u5934\u65e0\u6cd5\u4e0e\u4e4b\u7ade\u4e89\u7684\u4e1c\u897f\u3002<\/p>\n<p>\u4f11\u95f2\u670d\u9970\u548c\u57fa\u672c\u7528\u54c1\u662f\u7f51\u8d2d\u8005\u6700\u653e\u5fc3\u8d2d\u4e70\u7684\u670d\u9970\u54c1<\/p>\n<p>\u5f53\u88ab\u95ee\u53ca\u4ed6\u4eec\u5728\u8fc7\u53bb6\u4e2a\u6708\u8d2d\u4e70\u7684\u670d\u88c5\u7c7b\u578b\u65f6\uff0c54%\u7684\u8d2d\u7269\u8005\u8868\u793a\u8d2d\u4e70\u4e86\u4f11\u95f2\u670d\u88c5(\u4f8b\u5982\uff1a\u725b\u4ed4\u88e4\u3001\u80cc\u5fc3\u88d9)\u3002\u8fd0\u52a8\u88c5\u3001\u5916\u5957\u3001\u5c45\u5bb6\u670d\u548c\u57fa\u672c\u7528\u54c1\u7684\u6bd4\u4f8b\u90fd\u572825%-29.3%\u4e4b\u95f4\u5f98\u5f8a\u3002\u800c\u6b63\u5f0f\u670d\u88c5\uff0c\u5982\u793c\u88d9\u6216\u897f\u88c5\uff0c\u5219\u6392\u5728\u4e86\u6700\u540e\u4e00\u540d\uff0c\u53ea\u5360\u5230\u4e8613.6%\u3002<\/p>\n<p>\u201c\u5728\u8fc7\u53bb\u7684\u516d\u4e2a\u6708\u91cc\uff0c\u4f60\u5728\u7f51\u4e0a\u8d2d\u4e70\u4e86\u54ea\u4e9b\u670d\u88c5\u5546\u54c1?\u201d<\/p>\n<p><center><img loading=\"lazy\" src=\"http:\/\/pic.cifnews.com\/upload\/201802\/02\/201802020908321433.jpg\" alt=\"2018\u5e74\u7f8e\u56fd\u670d\u88c5\u6d88\u8d39\u8d8b\u52bf\u9884\u6d4b\u62a5\u544a\" width=\"611\" height=\"283\" \/><\/center>\u3000\u3000\u57fa\u7840\u7528\u54c1\u3001\u4f11\u95f2\u670d\u548c\u8fd0\u52a8\u670d\u662f\u6bd4\u8f83\u70ed\u95e8\u7684\u7f51\u8d2d\u5546\u54c1\uff0c\u8fd9\u53ef\u80fd\u662f\u56e0\u4e3a\u889c\u5b50\u548c\u7d27\u8eab\u88e4\u7684\u5c3a\u5bf8\u66f4\u5bb9\u6613\u8fdb\u884c\u4f30\u91cf\u3002<\/p>\n<p>\u5b83\u5b9e\u9645\u7a81\u51fa\u4e86\u96f6\u552e\u5de8\u5934\u7684\u670d\u88c5\u4e1a\u52a1\u7ecf\u8425\u73b0\u72b6\uff1a\u8fd9\u4e9b\u4e1a\u52a1\u57fa\u672c\u4e0a\u662f\u7531\u57fa\u7840\u7528\u54c1\u7684\u9500\u552e\u9a71\u52a8\u7684\u3002<\/p>\n<p>\u674e\u7ef4\u65af\u3001Under Armour\u548c\u963f\u8fea\u8fbe\u65af\u90fd\u662f\u4e9a\u9a6c\u900a\u76ee\u524d\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u5b83\u4eec\u90fd\u7b26\u5408\u987e\u5ba2\u5bf9\u201c\u4f11\u95f2\u201d\u6216\u201c\u8fd0\u52a8\u670d\u88c5\u201d\u7684\u9700\u6c42\u3002<\/p>\n<p>\u54c1\u724c\u5546\u5728\u4e9a\u9a6c\u900a\u4e0a\u9020\u6210\u7684\u65b0\u201c\u5784\u65ad\u201d<\/p>\n<p>Calvin Klein\u627e\u5230\u4e86\u4e00\u79cd\u80fd\u4e0e\u4e9a\u9a6c\u900a\u5408\u4f5c\u3001\u540c\u65f6\u53c8\u4e0d\u727a\u7272\u8bbe\u8ba1\u5e08\u58f0\u8a89\u7684\u65b9\u5f0f\u3002\u4ed6\u4eec\u6ca1\u6709\u5728\u4e9a\u9a6c\u900a\u5e73\u53f0\u4e0a\u9500\u552e\u9ad8\u7aef\u4ea7\u54c1\uff0c\u800c\u662f\u9009\u62e9\u5728\u8be5\u5e73\u53f0\u4e0a\u9500\u552e\u72ec\u5bb6\u7684\u5185\u8863\u7cfb\u5217\u548c\u5176\u4ed6\u7684\u57fa\u672c\u7528\u54c1\u3002<\/p>\n<p>\u6700\u5927\u7684\u673a\u4f1a<\/p>\n<p>\u8be5\u8c03\u67e5\u7ed3\u679c\u663e\u793a\uff0c\u5176\u4ed6\u7c7b\u578b\u7684\u670d\u88c5\u2014\u2014\u5c24\u5176\u662f\u7537\u88c5\u548c\u6b63\u5f0f\u7684\u670d\u88c5\u2014\u2014\u4ecd\u7136\u5f88\u96be\u5728\u7f51\u4e0a\u9500\u552e\u3002\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u8981\u8d62\u5f97\u8fd9\u4e00\u5e02\u573a\u662f\u4e0d\u53ef\u80fd\u7684\u3002<\/p>\n<p><center><img loading=\"lazy\" src=\"http:\/\/pic.cifnews.com\/upload\/201802\/02\/201802020908546941.jpg\" alt=\"2018\u5e74\u7f8e\u56fd\u670d\u88c5\u6d88\u8d39\u8d8b\u52bf\u9884\u6d4b\u62a5\u544a\" width=\"335\" height=\"592\" \/><\/center>\u3000\u3000\u7f8e\u56fd\u6700\u5927\u7684\u7535\u5546\u670d\u88c5\u54c1\u724cBonobos\u3001\u5962\u4f88\u54c1\u7535\u5546Yoox net-a-porter\u3001\u5962\u4f88\u54c1\u8d2d\u7269\u5e73\u53f0Farfetch\u90fd\u5728\u8fdb\u5165\u8fd9\u4e2a\u884c\u4e1a\u3002Farfetch\u4e00\u5e74\u5185\u7684\u6536\u5165\u589e\u957f\u4e8674%\u3002\u8fd9\u8868\u660e\u8981\u8d62\u5f97\u8fd9\u4e2a\u5e02\u573a\u5e76\u4e0d\u662f\u4e0d\u53ef\u80fd\u7684\u3002<\/p>\n<p>\u603b\u7ed3<\/p>\n<p>\u6211\u4eec\u80fd\u4ece\u8fd9\u4e2a\u7279\u522b\u7684\u7814\u7a76\u4e2d\u5f97\u5230\u5f88\u591a\u6536\u83b7\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u91cd\u8981\u7684\u7ed3\u8bba\uff1a<\/p>\n<p>\u4e0d\u8981\u5ffd\u89c6\u4e9a\u9a6c\u900a<\/p>\n<p>\u4e9a\u9a6c\u900a\u52a0\u5927\u4e86\u5bf9\u81ea\u6709\u54c1\u724c\u7684\u6295\u8d44\uff0c\u8d8a\u6765\u8d8a\u591a\u5730\u5173\u6ce8\u4e8e\u63d0\u9ad8\u8d28\u91cf\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u6570\u91cf\u3002\u73b0\u5728\uff0c\u4e9a\u9a6c\u900a\u5229\u7528EBC\u548cA+\u5185\u5bb9\uff0c\u6765\u8ba9\u54c1\u724c\u5546\u66f4\u5bb9\u6613\u5728\u4f17\u591a\u5356\u5bb6\u5f53\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n<p>\u6295\u8d44\u4f60\u7684\u7f51\u7ad9\u4f53\u9a8c<\/p>\n<p>\u79fb\u52a8\u7aef\u73b0\u5728\u53ef\u80fd\u8fd8\u4e0d\u662f\u4f60\u7684\u670d\u88c5\u9500\u552e\u6700\u5927\u8f6c\u5316\u6765\u6e90\uff0c\u4f46\u8fd9\u5fc5\u7136\u662f\u4eba\u4eec\u5728\u8d2d\u7269\u8fc7\u7a0b\u4e2d\u7684\u4e00\u4e2a\u91cd\u8981\u73af\u8282\u3002\u8981\u786e\u4fdd\u4f60\u80fd\u51c6\u786e\u5730\u4e86\u89e3\u79fb\u52a8\u6d41\u91cf\u7684\u5165\u53e3\uff0c\u5e76\u786e\u4fdd\u4f60\u7684PC\u7aef\u548c\u79fb\u52a8\u7aef\u4f53\u9a8c\u90fd\u80fd\u4ee4\u987e\u5ba2\u6ee1\u610f\u3002<\/p>\n<p>\u6269\u5927\u4f60\u7684\u7f51\u7edc\u5f71\u54cd\u529b<\/p>\n<p>\u54c1\u724c\u548c\u96f6\u552e\u5546\u4e0d\u80fd\u9519\u8fc7\u8fd9\u4e00\u6b65\u3002\u5982\u679c\u5ba2\u6237\u5bf9\u4f60\u611f\u5230\u6ee1\u610f\uff0c\u8fd9\u65f6\u4f60\u5c31\u9700\u8981\u8ba9\u4ed6\u4eec\u80fd\u591f\u5206\u4eab\u4f60\u7684\u4ea7\u54c1\u53ca\u8bc4\u4ef7\uff0c\u751a\u81f3\u662f\u8ba9\u4ed6\u4eec\u5e2e\u4f60\u5206\u4eab\u5fe0\u8bda\u8ba1\u5212\u548c\u63a8\u8350\u4ea7\u54c1\u3002<\/p>\n<p>\u5efa\u7acb\u4f60\u7684\u54c1\u724c\uff0c\u4e0d\u7136\u5c31\u51c6\u5907\u597d\u5377\u5165\u4ef7\u683c\u6218<\/p>\n<p>\u5982\u679c\u4f60\u4e0d\u662f\u4e00\u4e2a\u72ec\u4e00\u65e0\u4e8c\u7684\u54c1\u724c\u5236\u9020\u5546\uff0c\u5e76\u4e14\u5bf9\u4f60\u7684\u7ecf\u9500\u5546\u548c\u6700\u4f4e\u9500\u552e\u4ef7\u683c\u6ca1\u6709\u8db3\u591f\u7684\u63a7\u5236\u6743\uff0c\u90a3\u4e48\u4f60\u53ef\u80fd\u5f88\u5feb\u5c31\u4f1a\u5728\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684\u4ef7\u683c\u6218\u4e2d\u88ab\u627c\u6740\u3002\u56e0\u6b64\uff0c\u4f60\u53ea\u6709\u4e24\u4e2a\u9009\u62e9\uff0c\u6210\u4e3a\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u60f3\u8981\u6210\u4e3a\u7684\u54c1\u724c\uff0c\u4e0d\u7136\u5728\u4ef7\u683c\u4e0a\u8fdb\u884c\u53ae\u6740\uff0c\u5c24\u5176\u662f\u5728\u4e9a\u9a6c\u900a\u4e0a\u9500\u552e\u7684\u65f6\u5019\u3002<\/p>\n<p>\u8003\u8651\u6295\u8d44\u4e8e\u4e00\u4e2a\u5c1a\u672a\u88ab\u5f00\u53d1\u5b8c\u5168\u7684\u7535\u5546\u670d\u88c5\u9886\u57df<\/p>\n<p>\u6211\u4eec\u5728\u4e0a\u9762\u63d0\u5230\u8fc7\u7537\u88c5\uff0c\u4f46\u8fd9\u9879\u8c03\u67e5\u4e5f\u663e\u793a\uff0c\u5a74\u513f\u670d\u88c5\u3001\u6b63\u5f0f\u670d\u88c5\u548c\u5de5\u4f5c\u670d\u88c5\u4ecd\u7136\u662f\u6d88\u8d39\u8005\u5728\u7f51\u4e0a\u8d2d\u7269\u65f6\u72b9\u8c6b\u4e0d\u51b3\u7684\u7c7b\u522b\u3002\u627e\u51fa\u539f\u56e0\uff0c\u7136\u540e\u8ba9\u4f60\u7684\u5229\u57fa\u53d7\u4f17\u65e0\u6cd5\u6297\u62d2\u4f60\u7684\u4ea7\u54c1\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3000\u3000\u4e09\u5206\u8fd0\u8425\uff0c\u4e03\u5206\u4ea7\u54c1\uff0c2018\u5e74\u8de8\u5883\u6218\u5f79\u5982\u4f55\u9760\u9009\u54c1\u7a81\u51fa\u91cd\u56f4? \u867d\u7136&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":2204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.hktt.org\/index.php?rest_route=\/wp\/v2\/posts\/2203"}],"collection":[{"href":"http:\/\/www.hktt.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.hktt.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.hktt.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.hktt.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2203"}],"version-history":[{"count":1,"href":"http:\/\/www.hktt.org\/index.php?rest_route=\/wp\/v2\/posts\/2203\/revisions"}],"predecessor-version":[{"id":2205,"href":"http:\/\/www.hktt.org\/index.php?rest_route=\/wp\/v2\/posts\/2203\/revisions\/2205"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.hktt.org\/index.php?rest_route=\/wp\/v2\/media\/2204"}],"wp:attachment":[{"href":"http:\/\/www.hktt.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.hktt.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2203"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.hktt.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}